01 COLLECTION NOTES
DESIGNED IN SL STUDIO
SLFW25 celebrates resilience through urban evolution, where nature perseveres in concrete crevices and translucent scaffolding wraps transforming architecture. The collection reveals beauty in adaptation through sculptural forms and textural contrasts, merging the raw energy of human creation with organic growth. At its core, it is a reflection of the enduring dialogue between human determination and environmental metamorphosis.
The campaign video embodies the collection's themes of stillness amid uncertainty, featuring a contrast between blurry imagery and the clarity of models, props, and sets. Filming through PVC sheets creates a translucent effect that echoes the collection pieces, inspired by glimpses of evolving buildings through mesh scaffolding.
02 DESIGN PROCESS
RESEARCH AND REFERENCE PHOTOS
WORKWEAR ZIP JACKET
The Workwear Zip Jacket is part of the Workwear Zip set. It is intricately designed with multiple technical features including expandable zip panels along the chest and back, and adjustment tabs at the hem, allowing wearers to create additional space and various silhouettes out of one garment. It is currently available in grey and black rip stop, though various colorways and textiles were explored in process.
EMBODYING TECHNOLOGY
The SERENA LI brand redefines human-technology interaction through wearable innovation. From design to final product, technology is seamlessly integrated, featuring:
- 3D printed accessories, including intricate leaf motif keychains
- NFC-enabled products
- NFT-linked t-shirts
This fusion of digital technology and physical fashion creates a unique phygital experience, bridging traditional craftsmanship with contemporary digital interactions. The collection encourages wearers to physically embrace technology, challenging conventional notions of fashion and technological integration.
03 GARMENT SPECS
Each garment was designed with utility and functionality in mind, while maintaining a contemporary edge by using technical fabrics in non-conventional applications, such as using PVC in everyday wear. Continuity is strong in the collection as styles stay true to the brand's outdoors-inspired aesthetic
04 SLFW25 LOOKBOOK
